Magazine design for article about Greta Gerwig - The Gentlewoman
This project is part of my academic portfolio and is a reinterpretation of the design of an article about Greta Gerwig for The Gentlewoman magazine. We approached this project with the goal of creating a sleek and modern layout that would reflect both the refined style of the magazine and the complex personality of actress and director Greta Gerwig. The design emphasizes clean typography and a balanced visual arrangement, blending visual and textual elements in a way that attracts and captivates readers.
Magazine and website design project - Vivienne Westwood, The Gentlewoman
This project in my portfolio includes both the editorial design of an article about Vivienne Westwood for The Gentlewoman magazine and a complementary design for the webpage dedicated to the same topic. Inspired by the avant-garde spirit and cultural impact of Vivienne Westwood, we created a magazine layout that combines bold typography with expressive images, highlighting the non-conformist essence of her style.
In terms of web design, I aimed to maintain visual consistency between the print and digital versions, while tailoring the interface for easy navigation and an engaging interactive experience. The colors, fonts and graphics have been carefully selected to reflect both the aesthetic of the magazine and the iconic character of Vivienne Westwood.
Branding project for the "Gemini" restaurant
This project in my portfolio is a complete branding approach for a restaurant I named "Gemini". Within this project, I created the logo, developed the concept of the restaurant, made the brand book and designed the menu.
Inspired by the duality suggested by the name "Gemini", we built a concept that combines elegance with modernity, reflecting a space where customers can enjoy a refined culinary experience in a contemporary atmosphere. The logo is designed to be simple and memorable, capturing the essence of the brand. The brand book sets the guidelines for the visual identity, ensuring consistency across all marketing and communication materials.
Advertising Campaign for Coca-Cola - Generation Z
In this project in my portfolio, I created an integrated advertising campaign for Coca-Cola specifically designed to appeal and resonate with Generation Z. The campaign focuses on the idea that Coca-Cola is not just a drink, but a sensory experience that brings energy and special moments in the lives of young people.
Insight: We wanted to communicate the fact that Coca-Cola offers more than just hydration; it's an experience that energizes and adds extra pleasure to everyday moments.
Strategy: We developed four distinct posters, each emphasizing a different aspect of the Coca-Cola experience, tailored to the lifestyle and preferences of Gen Z: cool, fizzy, energizing and sweet.
Proposition: The campaign integrates these four posters to give a complete picture of how Coca-Cola can be part of the active and dynamic lives of the young generation Z.
Art Direction: We used vibrant imagery, modern graphic design and a simple yet engaging visual language to grab attention and communicate messages in a direct and relevant way for young people.
Execution: Each poster is unique, with a color palette and graphic elements specific to the theme addressed. The design is designed to be attractive and easy to understand, and the messages are short and impactful, designed to quickly capture the interest of Gen Z and clearly convey the benefits and pleasure of drinking Coca-Cola.
Life in Shoreditch - Psychogeography Project
This project in my portfolio explores the theme of psychogeography through a video entitled "Life in Shoreditch". The aim of this project is to convey a powerful and emotional message, revealing a lesser known side of this vibrant and beautiful neighbourhood. In the video, they bring up the drug problem, showing the contrast between the lively facade of the area and the harsh realities that lie behind it. Through images and narrative, I aim to raise awareness of these issues and provide a deeper insight into life in Shoreditch.
"Depression in the Light of Art"- Short film
This project in my portfolio, entitled "Depression in the Light of Art", explores the connection between the creative process and mental well-being, focusing on the impact that art can have on those experiencing depression. In this video, we discuss how the act of creating art can positively influence well-being, providing concrete examples and authentic testimonies of people who have found relief and healing through art. The project aims to inspire and bring to the fore the transformative power of art in managing and understanding depression.
Animation Project for Apple Vision Pro
This project represents the first animation I have ever created and is part of my portfolio. I developed the concept, created the storyboard, designed the characters and backgrounds, and finally brought the animation to life in Adobe After Effects.
As my first animation project, I approached each stage of the process with enthusiasm, from developing the initial idea to animating the characters and integrating visual elements into an engaging environment. The goal of this project was to create an attractive and innovative visual experience that reflects the advanced design and cutting-edge technology values associated with the Apple brand.
Chocolate Packaging Design Project - Cocolumbia, COCO Brand
This project in my portfolio involves creating a packaging design for a chocolate under the COCO brand. I developed a special sub-name, "Cocolumbia," and created a unique design that reflects the brand's distinctive identity.
The goal of this project was to design an attractive and memorable packaging that communicates both the quality of the product and the exotic, refined essence of the chocolate. The design combines elegant visual elements with vibrant colors, resulting in packaging that stands out on the shelf and catches the consumer's eye.
Chocolate Packaging Design Project - Rococo, COCO Brand
This project in my portfolio involves creating a new packaging design for the COCO brand under the name "Rococo," which combines "Ro" from Romania and "COCO." The name symbolizes the connection between my origins and the brand's identity.
I designed packaging that reflects both Romanian traditions and the modern, sophisticated essence of the COCO brand. The result is an eye-catching and memorable package, intended to capture consumers' attention through a harmonious combination of innovative visual elements and vibrant colors.
